WordPress website maintenance isn’t the first thing that comes to mind when thinking about the seasons. Summer solstice arrives on June 21 this year, yeah! I love the seasons. One of my favorite things about living in Colorado is enjoying seasonal changes. The shifts remind me it’s a perfect time to check off an item or few around my home. It is easier to keep on top of my to-do list before it becomes unmanageable.Just as you maintain your home, taking time to review your WordPress website maintenance at least seasonally is just as important. Why? Making sure that a site’s plugins are updated and that everything is backed-up is part of the solution for keeping sites secure. Recently, you may have also noticed other sites updating their privacy policies and adding cookie notification. The new GDPR requirements prompted action on this. It is a good idea to check the upload speed of your site every few months too. There are sites which provide a free tool to test the speed of your website, such as PageSpeed Insights from Google. These items are just a sample of tasks to add to a site’s maintenance checklist.
Add Fresh Content
Customers seeking your services and information often see your site as a first point-of-contact. Website maintenance is critical in giving users a pleasant experience. Add a fresh photo or blog post with a picture; it’s the perfect time for this too. Check other content to make sure the overall information on the site is still current. Creating relevant content that is fresh, as we know, helps to keep up SEO ratings as well. These new posts can then be pushed out to add fresh content to other social media sites connected to your website. Doing this can be part of your marketing strategy.If you’re not sure how to do WordPress website maintenance, or you don’t have the bandwidth, give me a ring. I’d be glad to discuss your needs and how I can be of help.